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COLOURFUL TRADITIONS

THE COLLECTION - LUXURIOUS & COLOURFUL BAJU KURUNG INSPIRED BY MALAYSIAN TRADITIONS 

“Colourful Traditions” is a luxe yet vibrant collection inspired by the beauty found in our culture during the month of Raya. This exclusive baju kurung collection features exuberant colours and unique prints, reflecting on the meaningful and joyous celebration

 

Geometrical lines were inspired by the weaving of leaves to make Ketupat, the symbol of Raya, whereas the flowers signify compassion and generosity, in line with emel by Melinda Looi’s spirit of giving back.

 

Elaborate detailing, scattered diamantes, embroidered lace panelings and intricate beadings are designed to be versatile yet easy to mix and match. From nude to pastel, coloured and bold prints, emel’s signature moden baju kurung with pocket detailings is simply irresistible for the festive season.

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