"WHAT BETTER WAY TO CONTRIBUTE TO SOCIETY
THAN GIVING BACK ON THE MONTH OF RAMADAN?"
Being a socially conscious Raya collection emel by Melinda Looi has been promoting and raising funds for various causes in the past ranging from children with rare diseases and heart defects to coral reef preservation. This year’s campaign is putting the spotlight on hunger.
'PART OF THE SALES OF OUR ANNUAL RAMADAN EMEL COLLECTION PROCEEDS WILL GO TO CHARITY RIGHT'S INCENTIVE TO PROVIDE MEALS TO KIDS IN SCHOOL"
Emel by Melinda Looi have partnered this year with BEN’S INDEPENDENT GROCER (B.I.G.), DS BORNE0 and THE GOOD SHOP to collect funds and food aid of RM70,000,-. The food and funds will be managed and distributed by CHARITY RIGHT, a charitable organization specialized in providing food aid to schools, refugee centers and orphanages.
Charity Right’s objective to incentivise hardcore poor parents to send their kids to school, by providing nourishing meals to kids in school as well as take-home rations for the entire family, allowing these kids to go to school instead of working and thereby give them a chance to live normally.