EMEL x EMMA MAEMBONG COLLECTION 2015 – COLOURFUL JOURNEY
The collaboration for a baju raya 2015 collection between actress Emma Ma'embong and fashion designer Melinda Looi is a riot of colours befitting the theme, “COLOURFUL JOURNEY”. In the collection you will find this year’s trends such as art deco, metallic and lines, but furthermore a mixtures of the celebrity's and designer's personal favourites. The Emma Maembong x emel collection, showcases bold colours in her favourite shades of blue as well as green, red, brown and purple.
The lines consists of a variety of baju kurung and kaftans. You will find bias cut maxi skirts, belted tops, some with asymmetric hems, some boxy and others must have detailing. For added comfort and style, stretchable polyester crepe has been used for most of the items, adding a touch of glamour with lace and sequins.
A percentage of sales from this collection will be channelled towards charity. Emma and emel's other collaborator actress Liyana Jasmay jointly decided to support the Pusat Perubatan Universiti Malaya (PPUM), a unit at the university which focuses on rare diseases afflicting children.
ABOUT THE EMMA MA'EMBONG
ABOUT THE EMEL INITIATIVE
The word emel (pronounced eh-mehl) is derived from the word amal, of Arabic origin. Amal means hope, expectation, and aspiration. In Malay, it means good deeds or charity.